Why Apple Products Are So Addictive
Apple doesn’t just design products — it designs behavior.
From notifications to the ecosystem that locks you in, every iPhone, AirPod, and Watch is built on psychology. The same principles that keep you pulling slot-machine levers now keep you swiping your screen.
In this deep dive, we unpack how Apple turns attention into revenue — using the Fogg Behavior Model, variable rewards, and ecosystem traps to build habits that are nearly impossible to break.
You’ll learn:
• How Apple engineers behavior loops that keep you checking your phone.
• Why the “seamless ecosystem” is actually a psychological moat.
• How Apple monetizes dependency better than any other company on Earth.
• The uncomfortable truth behind why we can’t stop upgrading.
This isn’t a rant — it’s an anatomy of design brilliance.
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