How Apple Beat BlackBerry
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If you were in a businessperson in the early 2000s, then you almost certainly had a BlackBerry. A smartphone created by Research In Motion, or RIM, known for its email and internet functionality, secure encryption, and satisfying keyboard. There were tens of millions of BlackBerry users by the mid 2000s, making RIM one of the top players in the smartphone market. But despite their ubiquity, BlackBerry devices all but disappeared about five years after iPhone. So how was Apple, a company with no smartphone experience, able to beat RIM, who’d pioneered the industry? Well, the first issue, turned out to be BlackBerry’s initial success.
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00:00 Intro
01:15 Part 1: Suffering From Success
05:47 Part 2: Challenge Your Preconceptions
12:08 Part 3: A Battle For The Future of Smartphones
17:52 Part 4: Software Make A Fast Machine Slow
21:57 Part 5: Staying At The Top Is Difficult
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Music by Bensound
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