Apple vs. the Green Bubbles: the cracks beginning to show in its walled garden


The stigma is real. Blue bubbles for iPhone users, green bubbles for those shut out of Apple’s walled garden. iMessage has been a way of locking users into the Apple ecosystem for more than a decade. But the exclusionary nature of the battle has since come under fire, and Apple is now bending to the green bubble evangelists, in just one of a growing number of concessions it’s making to appease regulators.