Apple’s $599 MacBook Just Made the iPad Irrelevant

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Apple just released the $599 MacBook Neo — the cheapest MacBook ever. And it quietly changes everything for the iPad.

For years, the iPad was the default answer for anyone walking into an Apple Store with a $500–$700 budget. Students, families, casual users — the iPad just made sense. But now that Apple sells a full Mac laptop at that same price point, that recommendation gets a lot harder to make.

In this video, I break down what the MacBook Neo actually means for the future of the iPad, why the iPad buyer is now more niche than ever, and why that might actually be a good thing.

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⏱️ Timestamps
00:00 – I Built a Channel Around Using iPad as a Computer
00:32 – How the MacBook Neo Changes Everything
01:27 – The iPad Used to Be the Entry-Level Computer
02:22 – MacBook Neo Breaks the Price Barrier
03:06 – The iPad Setup Problem
03:49 – The Value Conversation Gets Harder for iPad
04:08 – iPad Is Becoming an Ultra-Specialized Device
04:34 – The iPad Identity Problem
05:06 – What Apple Is Saying With the MacBook Neo
05:39 – What iPad Can Do That Mac Can’t
06:04 – MacBook Neo Won’t Kill the iPad — It Frees It
06:35 – Will the Neo Cut Into iPad Sales?

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