Samsung Galaxy Buds3 Pro | Samsung Copies Apple! It’s A Good Thing…
Samsung and Apple – a battle forged in time itself…
Recently, these brands have moved into a new rivalry, who can copy who’s homework the best.
Samsung’s latest watch and buds lineup is seemingly a very real nod to what has made Apple’s accessories so popular. But is that a good thing or is Samsung acting as the worlds biggest 'fake’?
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Hello! I’m Tuvia Pincus and we talk all things, product, marketing and tech on this channel.
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In this video I highlight the use of heuristics in our daily live and delve into 3 heuristics that Samsung has leaned into in their new accessory lineup:
– 🤝 Social Norms: Using socially acceptable norms to ensure your products / service resonate with your audience
– ✅ Confirmation and Customer Bias: Favouring existing beliefs and leaning into the feeling of ownership that increases the perceived worth of an item
– ✍️ Cognitive Dissonance: That post purchase remorse – “Should I have bought this item…"
Love to hear your thoughts – Do you think these two giants copying each other is a good thing?
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😇 As always, remember to do an extra good dead bring a little more light into the world 😇