Steve Jobs Was a Jerk—And That’s Why Apple Won.
Steve Jobs wasn’t just Apple’s CEO—he was its relentless heartbeat. Often labeled difficult, harsh, and yes, even a jerk, Jobs’s relentless pursuit of perfection pushed his teams to innovate beyond limits, transforming technology and reshaping entire industries.
From dunking an early iPod prototype into water to challenge its design, to passionately battling for Apple’s legendary “Think Different” campaign, Jobs turned obsession into groundbreaking products like the iPhone, iPad, and Mac. His infamous intensity set impossibly high standards—but it also sparked revolutionary breakthroughs.
This video reveals untold stories of Jobs’s toughest moments and greatest triumphs, showcasing how his demanding nature wasn’t a flaw—it was his greatest asset.
Love him or criticize him, Steve Jobs’s leadership style built one of the most valuable brands on earth.
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