Why Is Apple’s USB-C Cable $130?

Apple

Apple’s new Thunderbolt 4 USB-C cable costs a staggering $130, more than ten times the price of a generic USB-C cable. But what’s the difference between Thunderbolt and USB-C? Adam is joined by electrical engineer Zach Radding to examine Lumafield’s CT scans of Apple’s cable as well as three non-Thunderbolt USB-C cables to understand the engineering and components that make up these cables.

This video is part of a sponsored series with Lumafield. Learn more about these scans at: https://www.lumafield.com/article/usb-c-cable-charger-head-to-head-comparison-apple-thunderbolt-amazon-basics
Apple Thunderbolt 4 cable: https://app.lumafield.com/project/fedc9b09-b696-4a7f-8270-95762abd1d1d
Amazon Basics USB-C cable: https://app.lumafield.com/project/a0fd9731-994a-403f-9710-a03aa2f31cc1
$5.50 USB-C cable: https://app.lumafield.com/project/f6ec539a-2775-44d1-a9e3-54a118093b69
$3.90 USB-C cable: https://app.lumafield.com/project/3c087b61-34e3-4836-9d2d-38b1f14b9bf3
How industrial CT scanning is used: https://www.youtube.com/watch?v=-eesZBRW4u0

Thanks to Zach Radding for joining us in this episode! http://buildcoolstuff.com/

Shot and edited by Joey Fameli
Additional media courtesy Lumafield
Music by Jinglepunks

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Intro bumper by Abe Dieckman

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