The Strategy Behind Apple’s Million Dollar Ads
Why are we all so excited about Apple products? Of course… the answer is MARKETING.
Their products are more expensive, and they aren’t necessarily better if you look at the technical features… but their products make us feel a certain way thanks to their marketing.
So in this video, I look at Apple’s 2020 product Ads and I break down what you can learn from the billions of dollars they spend on marketing.
Bookmarks:
0:00 Intro
0:08 Video AD #1 iPhone 12 Pro – Make movies like the movies
3:31 Video AD #2 AirPods Pro – Snap
6:05 Video AD #3 iPad Pro – How to correctly use a computer
9:09 Video AD #4 Behind the Mac – Greatness
11:05 Key Takeaways from Apple’s Ads
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