How a Telecom Opportunity Became a Retail Business
What started with a bet on India’s emerging smartphone market has grown into a 24-store technology retail business.
Swarn Bajaj, Founder & CEO of P3S Ventures, entered entrepreneurship when smartphones accounted for only a small share of India’s mobile phone market. Today, P3S Ventures operates across technology retail and distribution, iNvent Stores for Apple products and accessories, and Utopifi, its smart-home automation business.
The company has expanded beyond Delhi-NCR into markets including Haryana, Punjab, Rajasthan, Himachal Pradesh, Karnataka, Indore and Ujjain, with Tier II and Tier III cities becoming an increasingly important part of its growth strategy.
In this video, we look at how Swarn Bajaj built P3S Ventures and what is driving the next phase of its retail growth.
We cover:
• Swarn Bajaj’s journey from telecom to retail
• How P3S Ventures built its 24-store network
• The rise of premium smartphones in India
• Why offline retail continues to matter
• The growing opportunity in Tier II & III cities
• How premiumisation is increasing consumer spending
• The role of financing and EMI in premium technology purchases
• P3S Ventures’ plans for its next phase of expansion
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